Welcome to Campaign Headquarters

All entries for the Pillsbury® Make America Sweeter contest are in. Soon America will get to vote for the finalists and who should win the grand prize.

Make America Sweeter

From October 17 to December 31: People shared stories of how they make America sweeter for a chance to win prizes including a $5,000 Kitchen Makeover and a $5,000 donation to Feeding America made in their honor. Come back January 14, 2009 to see the finalists and cast your vote for the sweetest story.


General Election

Cake and Brownies were the final candidates in the General Election. With more than two thirds of America's votes, the nation has chosen their favorite candidate: Brownies!


Giggle Doll

Own a piece of the campaign. Learn how to receive a FREE* limited edition Pillsbury® Doughboy® plush giggle doll. More Details.

*Free with 3 proofs of purchase plus $2.00 shipping & handling.


Road Sign

Touring America, The Pillsbury Doughboy made stops in 12 cities during the Primaries to hear what voters had to say. People were encouraged to vote and to show support for their favorite candidate. Watch how America responded.


The Primaries

This summer, the Pillsbury Doughboy hit the campaign trail with the primary candidates: Cake, Frosting, Brownies, Quick Bread. When the votes came in, Cake and Brownies were nominated by America for the General Election. In recognition of their efforts to create a sweeter America, Frosting and Quick Bread have been selected as honorary 'Pantry Members'.